Influence of Management Education with the Consistency of Business Development of Nge-Proezz Kodehel Chips in Kuningan, West Java
Abstract
This study explores the impact of management education on MSME growth in Kuningan, West Java, with The Kodehel Nge-Proezz Chips as a case study. Through Prasetiya Mulya University's Community Development program, transformative interventions were introduced to enhance business skills. Fishbone and SWOT analyses identified key challenges, including inconsistent production schedules, limited digital marketing, and poor financial management. Practical solutions, such as rebranding, the adoption of Standard Operating Procedures (SOP), and training in finance and marketing, were implemented to address these gaps. Despite these efforts, partner inconsistency and divided focus across multiple businesses hindered significant improvement, as evidenced by a 40.1% revenue decline during the study period. The findings underscore that while technical training enhances operational capacity, intrinsic motivation, and focus are critical for sustained success. This research highlights the importance of collaborative management education tailored to local challenges, advocating for initiatives that address both skill development and personal commitment. By leveraging untapped regional potential, such programs can foster MSME innovation, economic resilience, and long-term growth in emerging markets like Kuningan.
References
Agustina, Y., Nurcahyo, W., Ermalina, E., & Setianingsih, S. (2021). Measuring MSMEs’ Accounting Comprehension for Education of Financial Accounting Standard for MSMEs. Conference 2nd: Annual Conference on Education and Social Science (ACCESS) 2020. https://doi.org/10.2991/assehr.k.210525.113
Amrita, N. D. A., & Handayani, M. M. (2021). Tedung Bali Craft Business Development: SWOT Analysis and Marketing Strategy. International Journal of Social Science and Business. https://doi.org/10.23887/ijssb.v5i1.28570
Andika, A., Jennifer, J., Huang, J. C., & Sebastian, J. C. (2021). Analysis of Digital Marketing Adoption in Indonesian Micro, Small, and Medium Enterprises. Jurnal Manajemen Bisnis. https://doi.org/10.38043/jmb.v18i3.3173
Azmy, A., Wiadi, I., & Risza, H. (2023). Product Value Creation Training Through Value Proposition Canvas (VPC) with the South Jakarta Small Medium Enterprise (SME) Community. Jurnal Pengabdian Pada Masyarakat, 8(4), 834–845. https://doi.org/10.30653/jppm.v8i4.440
Cantera, E. E., Limón-Hernández, M. E., & Pecina-Rivas, E. M. (2019). Operations Management of the MSMEs. Journal Financial Economy. https://doi.org/10.35429/jfe.2019.4.3.15.19
Desmice, D., Yacob, S., & Lubis, T. A. (2022). An Investigation of Corporate Governance, Motivation, Innovative Behavior, and Competitiveness on MSMEs Performance. International Journal of Research in Business and Social Science (2147-4478). https://doi.org/10.20525/ijrbs.v11i5.1898
Fauziyah, A., Sulastri, S., & R., N. N. (2022). Financial Education for MSMEs. Linguistics and Culture Review. https://doi.org/10.21744/lingcure.v6ns1.2066
Fitrawaty,. & Maipita, I. (2022). Analysis of the Role of Micro Small and Medium Enterprises in the National Economic Recovery Policy During the Covid 19 Pandemic. Proceedings of the 2nd international conference of strategic issue on economics, business, and education(ICoSIEBA 2021). https://doi.org/10.2991/aebmr.k.220104.007
Gupta, U., Agarwal, B., & Nautiyal, N. (2022). Financial Technology Adoption – A Case of Indian MSMEs. Finance Theory and Practice. https://doi.org/10.26794/2587-5671-2022-26-6-192-211
Gürel, Ş., & Tat, M. (2017). Swot Analysis: A Theoretical Review. Journal of International Social Research. https://doi.org/10.17719/jisr.2017.1832
Nani, Y. A., & Marhaeni, A. A. I. N. (2022). Determinant Analysis of Financial Literature of MSME: Study Case at Kediri, Bali, Indonesia. European Journal of Business Management and Research. https://doi.org/10.24018/ejbmr.2022.7.5.1575
Nurlia, E., & Mahpudin, M. (2023). Pendampingan Sertifikasi Halal Terhadap UMKM di Wilayah Pesisir: Membangun Gerakan “DASAR PAHALA” (Desa Sadar Pangan Halal) di Labuan, Pandeglang. Jurnal Pengabdian Pada Masyarakat, 8(4), 1077–1089. https://doi.org/10.30653/jppm.v8i4.580
Purwanti, I., Lailyningsih, D. R. N., & Suyanto, U. Y. (2022). Digital Marketing Capability and MSMEs Performance: Understanding the Moderating Role of Environmental Dynamism. Jurnal Manajemen Teori Dan Terapan | Journal of Theory and Applied Management. https://doi.org/10.20473/jmtt.v15i3.39238
Rama, R., von Tunzelmann, N., Kelly, B., Foster, R., Robinson, B., Ali, T. T., Williams, K., Chipman, H., Blake, S., Billings, K. C., Fountain, J. H., Aussenberg, R. A., Collins, B., Walton, S., Hawkes, C., Kilimova, L., Cherkashin, M., Pykhtin, A., Kolmykova, T., … Setiawan, D. (2020). Policy Innovation to Support City Food Security. Journal of Open Innovation: Technology, Market, and Complexity, 11(1), e1025–e1032. https://doi.org/10.1111/josh.13247
Riswandi, R., & Permadi, I. (2022). Business Sustainability Through Technology Adoption: Readiness and Acceptance of E-Commerce Technology in MSMEs. Kne Social Sciences. https://doi.org/10.18502/kss.v7i14.11973
Suparji, S. (2021). Investment Climate for MSMEs Towards a Green Economy. International Journal of Research in Business and Social Science (2147-4478). https://doi.org/10.20525/ijrbs.v10i6.1360
Surahman, D., & Sya’ban, M. (2021). Indonesia Gold 2045. Ijebd (International Journal of Entrepreneurship and Business Development). https://doi.org/10.29138/ijebd.v4i6.1553
Sutrisno, S., Permana, R. M., & Junaidi, A. (2023). Education and Training as a Means of Developing MSME Expertise. Journal of Contemporary Administration and Management (Adman). https://doi.org/10.61100/adman.v1i3.62
Suyanto, S., Kusnadi, K., & Arafah, W. (2021). The Effect of Management Information System And Knowledge Management On Msme Performance Mediated By Organizational Commitment In Majalengka MSMEs. Journal of Economics Management Entrepreneurship and Business (Jemeb). https://doi.org/10.52909/jemeb.v1i2.57
Timotius, E. (2023). The Role of Innovation in Business Strategy as a Competitive Advantage: Evidence From Indonesian MSMEs. Problems and Perspectives in Management. https://doi.org/10.21511/ppm.21(1).2023.09
Usman, U., Kusuma, H., & Ardiansyah, M. (2022). Predicting Islamic Finance Adoption Behavior by MSMEs: Institutional Theory Approach. Jurnal Manajemen Bisnis. https://doi.org/10.18196/mb.v13i2.14438
Virginio, C. D., Garcia, C., Cruz, A., Galon, A., & Malang, B. (2022). Overcoming Challenges in the Quality Service and Production of a Bakery Business: A Literature Review. Available at SSRN …. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4031633
Vlados, C. (2019). Towards a Restructuration of the Conventional SWOT Analysis. Business and Management Studies. https://doi.org/10.11114/bms.v5i2.4233
