Digital Communication Skills in Business: Their Impact on Millennials

Ita Salsalina Lingga; Lauw Tjun  Tjun; Elyzabet Indrawati Marpaung; Enny  Prayogo; Endah Purnama Sari  Eddy; Reynald Emmanuel  Dwistia; Kanisius Kevin  Widjaja

doi:10.30653/jppm.v9i3.828

Ita Salsalina Lingga Maranatha Christian University
Lauw Tjun Tjun Maranatha Christian University
Elyzabet Indrawati Marpaung Maranatha Christian University
Enny Prayogo Maranatha Christian University
Endah Purnama Sari Eddy Maranatha Christian University
Reynald Emmanuel Dwistia Maranatha Christian University
Kanisius Kevin Widjaja Maranatha Christian University

DOI: https://doi.org/10.30653/jppm.v9i3.828

Keywords: Digital, digital communication, millennials

Abstract

The world has made extraordinary developments in the field of internet technology since the industrial revolution 4.0 era, which was marked by a transformation towards digitalization in all aspects. We can see that digitalization has resulted in changes in communication patterns and information seeking, thus having a big impact on people's life patterns. Digital communication has greatly influenced face-to-face communication among the millennial generation. Technological developments not only have a positive impact on the millennial generation but also have negative impacts, such as: the communication process is changing from active to passive; reduced face-to-face communication; a lack of focus in communication; and online and virtual communication behavior. This is the background for conducting training to the millennials at GJKI Andir. Several points to be achieved through this community service activity are: (1) provide an understanding of what is meant by digital communication skills and their impact on the business world; (2) provide an understanding of the importance of digital communication skills for millennials and their negative impacts; and (3) provide an understanding of the main problems of digital communication and problem-solving solutions. The research results are targeted to be a reference regarding the importance of digital communication, problems, and solutions.

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